Final Digipak

Evaulation: Question 1

Evaluation: Question 3

EVALUATION - Question 3 - Audience Feedback

What have you learned from your audience feedback?
Our original research was done via survey monkey, we sent out emails to our peers and people included in the target market, this included questions about their preferences when it came to the type of video they expected, how they wanted the artist to be shown and the iconography they wanted within the video. The responses are shown with the explanation of what they all mean and how we used this feedback to create our music video.

From making this questionnaire, and the poor responses we received, we established that to create an effective questionnaire we had to create it using language and questions which anyone of any educational background could answer well and in a detailed way.


After the video was made:
We congregated a group of our peers to watch the video and gave out a questionnaire to retrieve their responses. The questionnaire is as shown...

And this is what we have learnt from these responses...


We also interviewed two groups of media students to gain a more media savvy point of view.
Group 1:



These media students thought that we had created a good, clear product which had a realistic and professional look. the only improvements they had was to include more locations in his day to make it look more realistic. We agreed with this feedback and originally we had planned to include more locations, however the time constraints of the song meant that we'd already had to speed up some parts of the video.



These media students thought that we had created a very good video which had a storyline which was easy to understand and follow. They also felt that the video connected well with the genre and complimented the artist. They did however feel that the video didn't have a very professional look, this could have been influenced by the fact that they'd seen the music video being made but also because of the lack of technology we had at our disposal.





This audience feedback was conducted with a range of different ages from 12-18 which incorporated our target age group. They all enjoyed the video and followed the storyline throughout the video. They also thought that matt (our artist) was very believable and that he gave off a very professional vibe. They also thought that the video could have been on a music channel and was very similar to the original artist, which made it more believable. The improvements they gave were that the camera movements were too quick and it was sometimes hard to follow the direction of movement. i think this was because we had to speed up some shots so that we could fit the whole storyline in within the length of the song and in hindsight I think we should have either shortened the story or made the shots last longer so that when speeded up the camera didn't look as jerky.

Evaluation Question 2

Evaluation question 2

View more presentations from MikeCason.

Evaluation Question 4

Throughout our coursework we used several different technologies. We were familiar with some of them as we use them on a day to day basis but other we were very new to and had to quickly learn how to use them. We feel that all the technologies we are going to list and talk about are all necessary in our coursework and without most of them it would of been a lot more difficult to do.
One of the most vital pieces of software we found was Adobe Premier Pro, without this we wouldn't of even been able to create a music video. All our footage was uploaded onto this software, with this we could then cut the bits we didn't need, move bits around so it went with the music, there is also a very wide choice of effects which we used e.g. black and white, fading etc. At the start we found it very difficult as it all seemed very complicated but within a few lessons everyone in the group felt confident when being asked to edit.

In order to make the career of our artist and company more realistic we decided to create a website using an internet site called Moonfruit. We tried several other website creators but felt they all looked quite tacky and unprofessional. In the end we found moonfruit which took a bit of getting used to but once we realised some of the things it could actually do we thought our website looked very professional. Some of the options which allowed us to do this were actual "submit" boxes, this made the website much more genuine and professional. It also allowed us to create a page in which people could properly sign up to and then login. As well as other features moonfruit had to offer we felt this was a good website creator which was vital for what we had to do.

Print screens of our website created on Moonfruit.





As well as a website to promote our artist we also used social networking sites the main one being Twitter. With this we could upload our video, tweet our fans and contact Ed Sheeran directly to try and get him to support our music video. We have managed to gain a few followers and has helped add a few more views to our video.

We created a QR Code which we were going to put on our website, social network, magazines etc. Our fans simply scan the bar code using their mobiles and then they are taken straight to our video.

In order to construct our music video and to take the photo's in which we used for our digipack, website, twitter etc we used two different types of camera's. For the actual filming for the music video we used an old Sony Handy Cam DCR-HC37 which obviously due to it being quite old didn't provide us with the clearest footage. For taking our pictures we used an Iphone 4 camera this provided us with very clear images, we tried filming with this because the quality is high definition but unfortunately wasn't compatible with Adobe Premier Pro.

We decided to create a QR code which can be added everywhere and anywhere including things like adverts, websites, magazines and social networking sites. Once someone scans it, it takes them straight to our video.

Once we completed our music video we produced a questionnaire to obtain feedback from the audience to see what it was that they liked about the video and what could have been improved. After seeing the results there were parts that we feel could have been improved if we had the chance to do it again. Tjis is the questionnaire that we handed out.